William Hill

In 2015 William Hill became Australia’s biggest online gambling provider due to the acquisition of a number of key brands within the industry. This initiated the need for a complete redesign of their iOS app in a highly competitive growing market.

I was contracted as the initial lead designer for the project and was required to review and build upon a small set of high-level wireframes and early design concepts. The challenge was to learn complex online betting markets and apply a new intuitive, simplified customer experience with a fresh consistent on-brand style.

This included research, testing, validation, and technical collaboration within the customer needs and business objectives, and within the tight deadline of launching before racings 2015 Spring Carnival. Over the period of 6 months and with support from another designer, a style guide and designs were created for development within an agile delivery environment (including wire framing and rapid prototyping when required). The end product was the launch of a leading app with a number of industry changing features.

William Hill and Crown Bet eventually joined in 2018, as a result the app was made obsolete.